Immersive brand experience
Reinventing Canon’s brand identity. See Impossible.
IdeaWith Canon's launch of their new brand identity, this interactive site was for photonistas to understand the future of imaging technology for consumers and businesses to inspire creativity. It teaches users to learn how Canon's heritage drives innovation across new markets. The interactive Cube invites users to dive into the new world of Canon.
RoleSenior Lead UX Designer, Concept Direction, Strategy, Interaction Design, Wireframing, Prototyping, User Testing
ResultsFWA Winner. 150% incremental increase in brand awareness. Web responsive.
Interactive Canon CubeUsing WebGl technologies, we created a 3D interative Canon cube that users can interact and spin.
The Canon logo provides updated content about Canon’s innovations.
Innovation PillarsFor each pillar, we created 3D animated stories that revealed Canon’s principles and innovations.
Interactive ContentEach Story was accompanied with 3D interactive content for users.
GREY New York
Executive Creative Directors
Ari Halper & Stephen Krauss
Group Creative Directors
Stu Mair & Dave Cuccinello
João Coutinho & Marco Pupo
Lead Art Director
Lead UX Designer
Digital Production Company