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Canon/See Impossible


Immersive brand experience
















Reinventing Canon’s brand identity. See Impossible.

Idea

With Canon's launch of their new brand identity, this interactive site was for photonistas to understand the future of imaging technology for consumers and businesses to inspire creativity. It teaches users to learn how Canon's heritage drives innovation across new markets. The interactive Cube invites users to dive into the new world of Canon.

Role

Senior Lead UX Designer,  Concept Direction, Strategy, Interaction Design, Wireframing, Prototyping, User Testing

Results

FWA Winner. 150% incremental increase in brand awareness. Web responsive. 






Interactive Canon Cube

Using WebGl technologies, we created a 3D interative Canon cube that users can  interact and spin.
The Canon logo provides updated content about Canon’s innovations.




Innovation Pillars

For each pillar, we created 3D animated stories that revealed Canon’s principles and innovations.


Interactive Content

Each Story was accompanied with 3D interactive content for users. 



   






Agency
GREY New York

Executive Creative Directors
Ari Halper & Stephen Krauss

Group Creative Directors
Stu Mair & Dave Cuccinello

Creative Directors
João Coutinho & Marco Pupo

Design Director
Han Lin

Lead Art Director
Ian Liu

Lead UX Designer
Jennifer Cordova

Copywriter
Reagan Ward

Senior Producer
Heather Tafel

Digital Production Company
Jam3

3D Studio
Meld

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