Canon/See Impossible
Immersive brand experience
Reinventing Canon’s brand identity. See Impossible.
Idea
With Canon's launch of their new brand identity, this interactive site was for photonistas to understand the future of imaging technology for consumers and businesses to inspire creativity. It teaches users to learn how Canon's heritage drives innovation across new markets. The interactive Cube invites users to dive into the new world of Canon.Role
Senior Lead UX Designer, Concept Direction, Strategy, Interaction Design, Wireframing, Prototyping, User TestingResults
FWA Winner. 150% incremental increase in brand awareness. Web responsive.Interactive Canon Cube
Using WebGl technologies, we created a 3D interative Canon cube that users can interact and spin.The Canon logo provides updated content about Canon’s innovations.
Innovation Pillars
For each pillar, we created 3D animated stories that revealed Canon’s principles and innovations.Interactive Content
Each Story was accompanied with 3D interactive content for users.Agency
GREY New York
Executive Creative Directors
Ari Halper & Stephen Krauss
Group Creative Directors
Stu Mair & Dave Cuccinello
Creative Directors
João Coutinho & Marco Pupo
Design Director
Han Lin
Lead Art Director
Ian Liu
Lead UX Designer
Jennifer Cordova
Copywriter
Reagan Ward
Senior Producer
Heather Tafel
Digital Production Company
Jam3
3D Studio
Meld