Beauty that comes to you
For women and men
who need a personalized beauty service.
OverviewAvon's direct selling business model allows for Avon’s store to come to you, wherever you are. In recent years, Avon's digital shopping experience has helped gain new customers but has lost the personal connection with their direct sales model. How can we continue to make a personalized core experience that works with Avon's services?
Idea"Avon delivers" is a mobile beauty app where you can schedule personalized shopping service appointments with Avon Representatives, and they come to you, at no extra charge. Unlike other concierge shopping services, Avon’s mobile product allows our customers to book our Avon Representatives without missed phone calls or waiting for Avon Representatives to call you back. Tap for personalized service or just to shop products.
RoleLead UX, Visual Designer, and Strategy.
ChallengeHow might we continue to make Avon’s 100 years of the direct sales shopping
experience transition into the modern age?
InsightsAvon customers like to buy from Avon Representatives. They like the personal touch,
and knowing that they are helping to grow someone’s business.
ProcessResearch and Discovery, Concepts, Strategy, Interaction Design, Wireframing,
Visual Design, Prototyping, User Testing, Art Direction.